Today’s story dates back to 2015 and it is an article on MarketWatch about the use of cans in the craft beer industry. Freelance writer Jason Notte talks to Hopworks Urban Brewey founder Christian Ettinger about the use and benefits of cans over glass bottles.
Cans: The Future of Craft Beer?
The craft beer revolution has brought us a dazzling array of flavors and styles. But how we package and enjoy these brews is also evolving. While bottles have long been the traditional vessel, a compelling argument can be made that cans are the future of craft beer.
Why Cans Reign Supreme:
- Shelf Space Savvy: Cans simply take up less space on store shelves and in refrigerators. This allows retailers to offer a wider selection of craft beers, giving consumers more choices and supporting smaller breweries.
- Eco-Friendly Edge: Cans are significantly lighter than glass bottles, leading to reduced transportation costs and a smaller carbon footprint. They are also highly recyclable and often made with a higher percentage of recycled aluminum.
- Flavor Guardian: Cans provide superior protection against light and oxygen, both of which can degrade beer’s delicate flavors. This means fresher, more flavorful beer reaches your glass.
- Consumer Cool: Let’s face it, cans are cool. They’re lightweight, portable, and easy to open. This makes them perfect for enjoying outdoors, at festivals, or simply on the go.
The Shift is Happening:
More and more craft breweries are embracing cans, recognizing their advantages. Consumers are increasingly receptive to canned craft beer, recognizing the quality and convenience they offer.
The Bottom Line:
While bottles will undoubtedly remain a part of the craft beer landscape, cans offer compelling benefits for breweries, retailers, and consumers alike. Their eco-friendliness, space-saving nature, and ability to preserve flavor make them a strong contender for the future of craft beer.
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Read the full story on MarketWatch here.